If you have your own business, the idea of ​​creating a mobile application is full of relevance and seems like a completely justified step. However, as the Spider-Man films teach us, with great power comes great responsibility. And for the created application to be really useful, you need to answer 3 important questions. Of course, you should ask and answer them before you start looking for a mobile development studio.


Any audience is a collection of preferences, opinions and tastes. They, in turn, depend on age, gender and personality. Your mission in this context boils down to the fact that you need to analyze the target audience of your business and determine the percentage of those who actively interact with their smartphones. Having received this data, you can come close to thinking about the expediency of a mobile application. Having succumbed to them, it will not be superfluous to ask yourself “Are my customers waiting for the appearance of a mobile application?”

The answer to this question can be obtained through empathy: you just need to put yourself in the shoes of the consumer. At the same time, it is possible that the originality of the services you provide is so specific that even a client aged 18-36, who does not part with a smartphone for a moment, may not feel the effectiveness of the application on his own skin. It is also quite likely that the created mobile application will not be able to adapt the already existing “kitchen” of relationships with customers. This should be taken into account and the correct conclusions should be drawn.


In the event that you have ground under your feet in the form of knowledge that the application will be in demand among your customers, you should understand that, in addition to developing a mobile application, there are other ways to implement your plans. Of course, we are talking about the mobile version of the site, which, although inferior to the mobile application, is a less expensive enterprise. For the sake of fairness, it should be noted that its creation presupposes independence from modern operating systems. The mobile version of the site, if it is created with high quality and professionalism, will function equally well on both Android and iOS. At the same time, you do not need to spend money on 2 applications.


There are plenty of applications in the markets that remind of the current fate of the Titanic. Such applications were also developed and launched, they were useful, but, in the end, they were no longer supported and now they resemble zombies. The primary responsibility for this, oddly enough, lies not with the users, but with the owners. After all, the lack of updates, bug fixes, disregard for user reviews are the reasons why the client will remove this or that application. Plus, most importantly, he will feel negative about its creators and owners. A similar fate can await the mobile version of the site.

The truth is that a mobile app is akin to a newborn baby: you can’t just release it and then forget about it. It needs support, control and, if we have drawn an analogy with children, education. And this leads to a waste of financial resources. Hence the question: “Do you have the necessary resources to invest them in the development of the created application?”




Color plays an almost dominant role in web design. This order of things is based on the fact that it is the color that can keep the site visitor for a long time and provoke him to do something. No, not the murder of John Lennon, – The Catcher in the Rye did it. And for clicks, purchases, ordering services, and so on. Therefore, in view of the importance of this ingredient, we decided to define the main colors in web design, learn about their correct combination with others and nobly reveal to you all the ins and outs.

  • RED
    This color is full of dynamism and strength. And due to the subconscious association with fire and the fact that it creates a sense of urgency, it is he who is exploited at all kinds of events and actions. It is optimal for those who want to grab the user’s attention first.


  • evokes a strong association with romance and love
  • encourages feeling of urgency
  • provokes feelings of hunger and excitement


  • for certain people, red can be interpreted as a danger signal
  • association with stop and the word “stop”

Successful combinations with:

  • light blue
  • white
  • gray


  • energy
  • passion
  • masculinity
  • fire
  • seduction
    Green is deservedly considered the color of optimism, harmony and peace of mind. It is neutral and refreshing enough not to overwhelm the user’s attention when they become familiar with the site’s content. It is likely that for this reason green is used as a chroma key in the film industry.


  • encourages to feel inspiration
  • forms the right balance


  • amorphousness and neutrality

Successful combinations with:

  • black
  • brown
  • orange
  • gray
  • white
  • light green


  • height
  • money
  • youth
  • health
  • envy
  • BLUE
    According to psychologists, this color is a favorite for confident and strong-willed individuals. In turn, blue is able to provide website visitors with a sense of calmness, carelessness and relaxation. It is also supported by the preferences of businessmen who have created an image of this color business, official and impeccable.

Because blue evokes calmness, trust and confidence, it becomes a regular in technology and technology resources, as well as news sites. In addition, he is at least not ignored by many social networks, including VKontakte, Twitter and Facebook.


  • calmness and relaxation of the visitor
  • the microclimate on the site is filled with safety and pacification
  • emphasizes creativity


  • due to the fact that it is a cold color, it does not attract so much attention

Successful combinations with:

  • beige
  • white


  • honesty
  • friendship
  • men
  • winter
  • altruism
    This color has the properties of blue – it also pacifies and soothes. Also in his asset, you can write down the fact that, because of his brightness, he is able to compel visitors to action. It is especially convenient for sites whose main audience is women. because it is considered a feminine color.


  • evokes a strong association with fantasy, ambition and creativity
  • light shades of this color are associated with a spring and romantic mood, and dark shades with a rich and luxurious life


  • purple seems to be artificial due to the fact that it is not often found in nature

Successful combinations with:

  • white
  • black
  • cream


  • spirituality
  • women
  • generosity
  • refinement
  • exotic
    The best option if the site is related to the sale of goods and the provision of services. Because after visiting it, the user is often satisfied, joyful and full of enthusiasm. Largely due to the fact that orange is associated with energy, intensity and activity.


  • excellent antidepressant
  • light colors of orange are conducive to communication and positive emotions


  • artificiality of color
  • symbolizes a warning

Successful combinations with:

  • purple
  • blue
  • purple


  • compassion
  • optimism
  • organism
  • endurance
  • a warning



In April 2017, a landmark event happened: Android surpassed Windows in terms of Internet usage for the first time. The share of users who accessed the Internet from devices on a platform with a green robot is 37.93% versus 37.91% for Microsoft’s OS. In addition to the obvious conclusion, this means that if you have a business, now is the moment when you should think about the possibility of developing a mobile application. We, in turn, will add some more fuel to the fire.


  1. Attraction of new clients
    With the help of a mobile application, you can ensure consistency in the appearance of new customers. And one of the key consequences of this order of things is a noticeable increase in sales growth.
  2. Retaining regular customers
    Regular customers will only be glad that your business has a mobile application. They can be stimulated by informing about all kinds of promotions, special offers and discounts marked “For regular customers”. This is captivating.
  3. The best way to interact between buyer and seller
    Please note that the development of a mobile application is a costly process due to the fact that it is not limited to one payment. But therein lies the essence of the situation: despite the costs, the benefits of it are constant. And if you remember how much businesses annually spend on advertising, billboards and advertisements on radio and television that no one needs, then the profitability arrow will accurately point to a mobile application, without even flinching towards a different type of advertising.
  4. Hand on the pulse of the customer base
    Due to the presence of a mobile application, you can have comprehensive data about where your customers are, their contact list and even social media profiles.
  5. Fast communication option
    The fifth point is here only because we want to catch up with Igor Nikolaev. Joke;) In fact, the mobile application has an extremely important tool – push notifications. Thanks to them, it is quite easy to inform customers about the appearance of the desired products, discounts and promotions. In addition to them, the asset of the application may be the ability to communicate between the client and you: in writing by e-mail or by phone.


  1. Awareness
    The mobile application provides the user with the opportunity to be involved in the processes taking place in your company. He will be informed about what is intended to be of benefit to him, benefit to you.
  2. Always at hand
    The mobile application can be accessed at any time and almost anywhere. It is available all the time, without breaks or days off. In addition, the presence of the application on the device saves users from wasting time associated with opening the browser and finding the desired site.
  3. Organic
    The app provides the user with the easiest way to make purchases. Without looking up from the screen of his gadget, he can familiarize himself with the product, read reviews and decide whether to buy it or go in search of an alternative.


In order not to look unfounded, let us turn to one example of introducing a mobile application into a business. The world famous coffee chain Starbucks has launched its branded application, implementing a rather interesting loyalty program into it. Its essence was that each user who registered in the application had a virtual account. If he bought something in a coffee shop, points were credited to this account, which could then be exchanged for the products of the institution.

As a result of this campaign, Starbucks has managed to attract more than one million new customers. But the American company did not stop there and introduced another convenient feature into the application: the user can enter it, place an order and pick it up at a convenient time, without wasting time standing in line.

Lesson: Starbucks owners’ simple plan to increase the return rate at their coffee shops has led to even greater popularity and success. It is possible that if the idea of ​​creating a mobile application was ignored or rejected, competitors could intercept it. And leaving Starbucks behind, expect an identical success.

Following this example, the lion’s share of online stores and large companies are developing not only the mobile version of the site, but also the mobile application itself, which then takes its place in Google Play and the App Store.


  • Internet Markets
  • Restaurants, cafes, pizzerias
  • Stores with household appliances, clothing and footwear
  • Railway and air travel ticket office
  • Taxi services

The rest of the areas are still gaining momentum, but there is no doubt that the wave of popularity of mobile applications will reach them.

The importance of color in mobile app design

The importance of color in mobile app design

Mobile app design plays an important role in attracting more customers. That said, it’s hard to deny the color impact of the app’s interface design on users.

It is equally important to emphasize the choice of the right shades and to make the design as user-friendly as possible. People are attracted by a colorful mobile application, which, moreover, carries useful and informative content. However, the main problem lies in the choice of colors for the different segments. Developers need to choose the color of the app icon, logo, color scheme, etc.

The meaning of the main shades

When creating an application interface design, developers try to follow fashion trends when choosing a color scheme. It should be noted that each shade has its own impact on the communication with the user.

We invite you to analyze several basic shades and the meaning they carry.

  • Red – symbolizes impulsivity and a call to action.
  • Yellow is the color of delight and optimism.
  • Green – users associate with nature, as well as money and wealth.
  • Orange is the color of enthusiasm.
  • Blue is the color of serenity and prosperity.

Application icon color scheme

When visiting Google Play or Apple App Store, you can see a huge number of application icons, painted in a variety of shades.

It is important to note that the color of an icon is mainly determined by what the application is. At this stage, your understanding of the meaning of the shades comes into play. When choosing design for android applications or design for ios applications, it is important to build on current trends and not neglect the most common colors: blue, red and green.

Color schemes and their types

Color schemes and their types

Choosing the right color scheme is a priority task to be solved. There are several different aspects to consider, such as choosing the dominant color for your brand. To improve the user experience, it is important to use simple tones that are pleasing to the eye, and text on their background is easy to see. It is best to do with two or three simple colors, or use the color wheel, which has ready-made solutions.

Among the main color schemes that are used when developing the design of a mobile application, the following are worth highlighting:

  1. Monochromatic is one of the simplest schemes. Contains only one color and its shades.
  2. The analog circuit contains three consecutive shades that are closely related.
  3. The complementary scheme includes contrasting colors that contradict each other. Their main task is to focus the user’s attention.
  4. The compound scheme combines one base color that is complemented by a pair of similar shades on either side.

Adobe Color CC can simplify the work of designers. Using it allows you to choose any color as the base shade, as well as add a palette.

Contrast effect

When creating an application interface design, it is worth paying attention to the color contrast. This technique is used to prevent eye strain and help keep users’ attention. Avoid using two shades with low color contrast, which can distort the readability of the text. If you want to highlight an area or text, you can use a high-contrast color.

Don’t forget about visually impaired people who cannot distinguish colors. In this case, strokes, patterns, signs, etc. are used.

In conclusion, it is worth noting how important the color design of mobile applications is. Choosing the right shade will help increase user engagement with your app and increase conversions.

How to draw up a technical specification for the development of a mobile application

technical specification for the development of a mobile application

Mobile applications are more relevant today than ever. Ideas for their creation literally “fly in the air”, but not everyone can bring them to life. Without a clear vision of the task, nothing will work, so the question of how to correctly draw up a technical specification for the development of a mobile application comes to the fore. The availability of the technical task will become the basis on which all the rest of the work on the application will be based.

What is a technical task and can you do without it?

The terms of reference for the development of an application is a clearly formulated document that describes the customer’s requirements for a future project. The team receives a specific action plan.

This eliminates any future problems associated with different interpretations and understanding of the terms set forth by the customer.

Also, the TS (technical specification) performs the functions of an agreement in which all the conditions for the provision of services are formulated. It should contain the following items:

  • The main functions that the designed application should have.
  • Characteristics of the product being created.
  • Description of the design and architecture of the system.
  • Using the platform.
  • Additional Information.

Stages of development of technical specifications for the application

TS should be drawn up according to certain rules. This ensures the consistency of requirements for the finished application of both the client and the developer. Compilation is based on the following scheme:

  • The purpose for which the application is created, where and how it will be used.
  • Tasks to be solved by the application.
  • For which device and platform it is created.
  • Terms of order fulfillment.
  • Development budget.

After the main points have been identified, it can be understood that the design of the assignment is being built according to the following plan:

  • Terms used.
  • Application execution goals.
  • Requirements for him.
  • The scenarios in which the application will be used.
  • Screen descriptions.
  • Platform requirements – iOS or Android.

A specialist with the appropriate technical knowledge should be involved in the preparation of the TS, since a non-professional without special training or work experience will not be able to deal with complex terminology, correctly formulate the stages of work and correctly indicate their sequence.

How to write a technical specification for the development of a mobile application yourself?

If, after studying all the stages of development and attempts to create a technical specification on his own, a beginner realizes that he is not doing the job, then the best way out of the situation is to send an order to professionals with extensive experience in such activities. Then a high-quality working result will be obtained, and not a project “lame” in all points. The TS will become the basis for the quick and competent development of a mobile application that perfectly meets all the wishes and requirements.

the development of a mobile application

A beginner’s guide: what you need to know before starting mobile app development

Today, it is impossible to imagine the life of a modern person without a smartphone. Lots of apps help you organize your work day or just simplify your daily routine. And every day there are more and more various applications, from which the competition among them grows. When creating any program for a smartphone, first of all, you need to decide which platform to work with: Android or iOS.

Which application platform should you use first?

The choice of platform depends on many factors. First of all, this concerns the preferences of the target audience, the complexity of the project and even the characteristics of the region where the product will be sold. To make the right decision, you need to evaluate all the advantages and disadvantages of the two popular operating systems – Android and iOS. Practice shows that very often effective interaction of mobile applications with back-end is required.



The OS occupies approximately 72.2% of the entire mobile market in the world. The platform is owned by the American company Google and combines a wide range of devices. The target audience is the middle class of the post-Soviet space, Europe, and the countries of the East. The main advantages of the platform are:

  • the process of checking and adding an application does not exceed 300 minutes;
  • low cost of device development (registration fee of $ 25);
  • one technology stack for different projects;
  • source availability;
  • the documentation is written at a high quality level;
  • an active community of enthusiasts, where a beginner can be trained;
  • Java is a great start for a developer;
  • wide range of applications (smart watches, Smart TV).

Among the minuses, a large number of devices should be highlighted in terms of performance, screen size, operating system versions, and other characteristics. Mobile app development where to start – this question is of interest to many people. It all depends on the complexity of the project and the available budget.



The OS is specially designed for iPhone and iPad branded Apple. The covered market share of 27% is predominantly concentrated in the countries of North America, Australia and Scandinavia. Target audience – people with high purchasing power. When developing applications for iOS, it is important to think over the concept, design and innovative solutions.

The main advantages of the platform are:

  • certainty in devices. The developer constantly monitors the current iPhone modifications, their technical parameters;
  • the presence of a large number of approaches in the development process. For each device (iPad, iWatch, Apple TV);
  • update transparency policy. The company is constantly monitoring the release of new guidelines.

Among the downsides is the more expensive $ 99 entry. Thus, the download of the application will be available until the next upgrade. Special attention should be paid to the authorization process through Facebook, which should also be carried out through Apple. The company’s harsh policy and tough rules for external developers are the main design risks. You should always be prepared for additional costs.

What analytics systems should be built in?

The presence of an analytical system allows you to quickly and efficiently process large amounts of information. When starting a new project, it is best to use free programs (Firebase). An alternative option is to use the paid software Mixpanel, Localytics.

When choosing a system, it is important to pay attention to the following parameters:

  1. Analytics in the context of events. The owner selects arrays of user actions that are of interest to him. If you are using the paid version, the final invoice size depends on the amount of data processed.
  2. Tracking URL. The analysis is used to monitor the effectiveness of marketing promotions. The project owner will be able to track the installation location of the application and determine the best options for conducting an advertising campaign (Facebook, review content, etc.).

How to test an application with real users before release?

The development testing process can be performed using a variety of tools. The most powerful options are:

  • survey of potential consumers. The application can be given for the “test” of a specific organization. Surveys in social networks, thematic forums are also objective;
  • soft start technique. A common technique is to test an application over a low traffic channel (up to 999 users). Thus, the presence of software errors, flaws and other bugs is determined. An important condition for placement is the lack of the ability to download software by users from other countries;
  • Alpha, Beta testing. Internal testing is done in the Play Console. This requires a personal gmail or G Suite account. The user selects the target group, scale, version number of the APK file in the control panel and thinks over channels for feedback.

It is best to check developments for iOS using special online services.

Among the most popular is Apple’s TestFlight.


Choosing a platform for developing an application is the starting point for implementing a project. If you are targeting a large audience, use the Android OS. For unique and thoughtful developments, iOS is suitable. Pay attention to data analysis and testing when launching the program.

What is UI / UX design?

What is UI / UX design?

UX / UI design – what is it? The definition relates to the design of user interfaces. In this area, design and functionality are inseparable things that make up a single high-quality product.

Let’s understand the concepts of UX and UI. The meaning of the above terms for people is a mystery, and beginners in the field of software layout ask elementary questions, are in the dark, not knowing the basics. We present an overview of these cryptic words.

What is UX / UI Design in Apps?

UX (User Experience) – user experience. It means that the user gets knowledge, emotions, working with the interface.

UI (User Interface) – user interface. The name includes the characteristics of the interface and its appearance. Helps the user to navigate. Responsible for the indicator of the interface usability for the client.

UX / UI design is a combination of concepts in a single product. User interface + user friendliness.

The creators of software are people, their task is to develop the application interface, create high-quality software. Have you endowed the utility with convenience and a pleasant design? She will gain popularity among clients. In case of non-compliance with the norms, the user will think about whether to buy the product or not to buy, go to the product page or not go.

How does UX differ from UI design?

How does UX differ from UI design

The concepts are incomparable, but their interaction with each other is inextricable. In other words, Yuai and Yuix are related, but not intertwined. The combination of UX and UI is a sequential chain that forms a single end product.

UX design with trivial examples:

  • The phone sits comfortably in the hand;
  • The kettle whistles when water boils in it.

The listed life examples characterize the positive user experience. Websites / software are designed on it.

UI options:

  • Website design;
  • Sequence;
  • Nice colors.

This helps users navigate the product. Makes him a leader or an outsider (depending on the developer).

Stages of developing a mobile application from scratch

Developing a clean mobile app isn’t easy. Not knowing the basics, not having practical skills and knowledge, you will not budge. Become a professional beginner who didn’t know the meaning of UX / UI prior to reading this article.

Step-by-step process for creating a user interface:

  1. We come up with paths (user flow) along which users will move;
  2. We create sketches of the screens of the future program;
  3. We are looking for a site / utility template and sketching out the color scheme;
  4. We select the design of the screens;
  5. Putting the parts together, starting the test (contact your friends to point out the pros and cons of the functionality (UX) and design (UI));
  6. Adjusting screen layouts;
  7. The software is ready.

Software development is a consistently interconnected process that requires knowledge in the field of UX and UI design. Without knowing the basics, design tools, you will not complete your task – to release a quality product.

Remember that a user will never give preference to a program that he does not like visually and is not endowed with the functionality he needs. Make elaborate programs!

Stages of developing a mobile application from scratch

Mobile app testing: tips and tricks

Mobile app testing: tips and tricks

Mobile apps are a rapidly growing segment. They can be installed on tablets and smartphones, the quality of work depends on adaptation to a specific interface. Testing mobile applications has its own characteristics, the basic principles differ significantly from desktop ones. If a competitor’s program performs better than yours, the user will go to him. So you need to invest in development, testing, and application improvements.

Features of mobile apps

Mobile apps have a number of differences from PC apps and should be taken into account when testing. A mobile device is devoid of powerful productive filling, so it will not work like a PC. In order for the phone or tablet not to slow down, the application must be functional and lightweight at the same time. The abundance of visuals contributes to the long run time of the application.

Mobile devices can have different resolutions, and the screen size is always small. Also, after launch, the application should not interfere with the functions of calls (receiving, making calls). Operating systems of phones are quickly becoming obsolete – the task of the developer is to create such software that will work without failures and bugs for more than one year.

Another difficulty in the operation of mobile applications is associated with the constant search for the network by the device, and the data transfer rate can be very different. It’s good if the basic mobile version will load correctly on ios and android, regardless of the internet speed.

Program types

Types of mobile applications that exist today:

Basic mobile – an analogue of a website, opened through a mobile browser on a smartphone or tablet. The development is simple, updates are not difficult, there are no problems with access. Installation on the device for this type of application is not required. There are also disadvantages – lack of support for stand-alone functions, limited functionality, difficulties with redistribution in the App Store and Google Play.

Native – that is, developed strictly for one mobile platform. Autonomous operation is possible, the full list of device functions is activated, the user interface is advanced. For the convenience of users, there are push notifications. The main disadvantage of the solution is the high price; you will also have to regularly invest in software maintenance.

Hybrid – a combined version of mobile and native software. We are talking about displaying site content in a mobile browser in the format of a regular application. Better profitability than native apps, built-in browser, easy distribution. The speed of work is average, the adaptability of graphics to operating systems is also worse than in the previous version.

Testing features

When the design of the application has already been developed, specialists move on to testing, which has a clear strategy. The check itself should be done on a smartphone or tablet – this will give the most accurate results. The order of choosing gadgets:

  1. Analyze market offers, assess customer demand.
  2. Choose top-end devices (in terms of popularity, not price), always with different operating systems.
  3. Pick up gadgets with different screen resolutions.
  4. Compare options for memory size, compatibility, connectivity, etc.
  5. Start testing.

When using a smartphone or tablet is inconvenient or simply impossible, they resort to using simulators. They simulate the functionality, behavior of gadgets, create conditions for the implementation of the full testing process, and allow you to find errors. The disadvantage of the emulator is that it does not copy hardware, it only allows you to configure similar environments. The accuracy of the results decreases.

You can test the performance and features of the application using cloud technologies. They are available, allow you to run programs on multiple systems at the same time, manage operations in the cloud. Scalability is excellent, there are technical capabilities for parallel runs. The security level is mediocre, the dependence on the connection speed is significant.

Although the resources are tested mostly in an automated mode, some manual work is still performed. Yes, they are energy-intensive, but they are as accurate and flexible as possible, and are quite profitable in the short term. Manual testing ideally simulates real user actions. Some operations cannot be performed this way, the checks themselves are slow.

Testing stages

How to test mobile apps in stages:

  1. Checking the documentation is a preparatory stage. Testers receive detailed navigation programs, device screen diagrams, and analyze data taking into account their inconsistency and completeness. Any discrepancies must be resolved prior to commencing development operations.
  2. Conduct functional testing – it is responsible for the operation of applications in accordance with the established requirements. You need to make sure that the program solves the assigned tasks and fully copes with the current functions prescribed in the specifications.
  3. Evaluate usability – that is, the convenience of the application for the user, the clarity of the interface, compliance with the applicable standards. First of all, look at efficiency, efficiency and convenience.
  4. Check the user interface to make sure it meets the specified specifications. We are talking about screen resolution, performance on different devices, correct placement of advertising windows (they should not cover important information).
  5. Calculate performance – a parameter that is responsible for the stability of the solution, indicators of resource consumption, maximum allowable loads.
  6. Ensure an adequate level of security – she is responsible for risks while providing a holistic approach to protecting applications from viruses, hackers, unauthorized access to personal information.
  7. Check the quality of recovery – that is, the ability of the software to recover from failures as a result of software errors, hardware, communication problems. Crash cycles are inevitable, the question is how well a particular program handles them.
  8. Test localization – that is, adaptation of the application to the requests, interests of a specific audience. We are talking about language support, correct translation, correct date format, the presence of separators in numbers.
  9. Check changes – after the initial corrections, the code will be corrected. You need to make sure that they are done correctly and in full.

When this is done, beta testing is performed. It’s about debugging and testing the beta version of the program. It is necessary to identify as many errors as possible in order to eliminate them further.

Certification testing is aimed at checking the compliance of the finished program with the requirements of different operating systems. There is a whole set of rules and regulations, all of them must be followed.

Before testing, you need to carefully study the application, analyze all its features. Do not forget about the differences between mobile and desktop versions, if possible, carry out checks on gadgets running under different operating systems. Emulators and simulators will also provide useful information, but they are just not enough. And the last thing – remember about the human factor, plus don’t automate absolutely everything.

Testing stages


For the mobile application to work correctly, you always need to do testing in order to avoid a number of errors, freezes and other problems. Above, we have already roughly sorted out what you need to pay attention to, but if you want your application to work without errors and bring you profit, and not a headache, you should contact the specialists. Our studio Lampa has been bringing the most complex projects to life for many years! Contact us for advice and we will develop a functional application of your dreams.

What to choose to create a cross-platform mobile application?

a cross-platform mobile application

The mobile app market has been around for over ten years and has never stopped growing. The demand for the development and creation of mobile applications from companies and young startups is constantly growing and it still significantly exceeds the supply, which leads to a constant rise in development costs. One of the solutions to speed up the development process is cross-platform development, when the same program code is used on all platforms.

But what is cross-platform development and how is it different from native development? By native development, experts mean the use of native programming, be it Objective-C and Swift for iOS or Java and Kotlin for Android, and other mobile OS tools. In cross-platform development, specialized languages ​​or frameworks are taken into account, with the help of which you can create applications that work with several mobile operating systems. In our company, for the past two years, we have been actively working with the cross-platform Flutter – SDK.

Benefits of native apps

  • the response and speed of the application. The application responds to touches instantly, there are practically no delays in scrolling, animation, receiving and outputting data, but it does not always work correctly in cross-platform development;
  • clear and simple access to functions, sensors. It will not be difficult for a development specialist to understand how to work with geolocation, push notifications, video and photo shooting through a camera, sound, accelerometer and other sensors;
  • interface native to the chosen platform. Native applications usually operate with “platform” interface elements: navigation, menus, forms and other design elements are taken from the OS.

There are drawbacks to native applications, but the main thing is the high cost of development and support, including because for each platform you need to write your own code, for which you need to attract more developers, and for development on the Flutter cross platform, it is possible to use the services of one specialist.

Unlike native ones, cross-platform applications are written for multiple platforms in one language. How can such a code work on different devices? There are two approaches to this.

The first one is that at the stage of preparing an application for publication, it turns into a native one for a certain platform using a transpiler. In simple words, one cross-platform programming language is “translated” into another.

The second is that a certain wrapper is added to the resulting code, which, working already on the device, translates calls from the non-native code to the native functions of the system.

Benefits of cross-platform applications

  • development speed. Since the amount of code is much less, the cost of work is also reduced;
  • one source code saves you the hassle of hiring multiple developers for each platform;

The main cons

  • non-native interface, or at least the need to work with the interface of each platform separately. Each system has its own requirements for element design and sometimes they are mutually exclusive. When developing, this must be taken into account;
  • problems in the implementation of complex functions due to errors in the development frameworks themselves. The cross-platform environment only broadcasts requests to the system and the interface, and therefore at this stage, both difficulties in understanding and the occurrence of errors within the framework itself are possible;
  • speed of work. Since the cross-platform environment is an “add-on” over the main code, there are delays in working out user actions and displaying the results.

Today, there are many good cross-platform technologies that allow you to create high-quality mobile applications. Next, we’ll look at a comparison of the most popular cross-platform development frameworks.

Based on these characteristics, you can choose a development framework that is convenient for you and suitable for a specific application.


The choice of framework for cross-platform development is quite extensive and it is difficult for a business owner to choose the right solution. To simplify your choice, you can use the following guidelines:

  • Cordova and HTML5 are great if you want to build an app quickly that will work on all devices. But the functionality will be limited, as well as the appearance, but this will allow you to quickly launch the project, test the chosen niche, and understand whether it is worth investing in the development of a more functional application.
  • Do you need to create a high-quality business application that will last more than one year and will work without errors? Then it’s better to use native development. But only if the idea is worthwhile and there are means to implement several sets of codes for each mobile OS.
  • PWA is used to create beautiful, colorful, but not very functional applications. But if the task is not to implement complex functions, then PWA is an excellent solution for quickly and inexpensively creating a cross-platform mobile application.
  • Xamarin is suitable for those who value functionality much more than the beauty of the interface. For example, to create corporate programs or computational applications.
  • React Native helps you create a fast and functional application. But the set of functions itself has limitations, so if you want to add a lot of features to the application, then this framework will not work, but for business card applications it is.
  • With Flutter, you can implement a beautiful and functional application, but its weight will be quite large. If this is not a problem for you, then this framework is an excellent solution for both visual and technical components.

In any case, a specialist in this field will help you find the right solution for cross-platform mobile application development. Only after discussing the project and clarifying all the tasks will the most effective solution for development be proposed.

cross-platform mobile application

Onboarding in mobile applications: what is it

Onboarding in mobile applications: what is it

Onboarding in mobile applications: why is it needed

While companies understand the importance of retaining new leads, not all of them understand what mobile app onboarding is and why it is needed. This process is about adapting new users to the application interface as quickly as possible and showing them its key features. The faster people get to the core value of the product (or WOW moment), the more likely they are to convert into loyal paying users.

When onboarding is needed

The main reason for using onboarding is the high churn rate of new or existing subscribers. If people cannot benefit from the application within 1-2 sessions, they quickly become frustrated and go looking for alternative ways to solve their problem. To avoid this scenario, you need to work out competent onboarding in the application, which would help subscribers quickly master the main features of the product.

Types of onboarding applications:

  • Presentation. The essence of this method is that new users are guided through a series of presentation screens that make it easier for them to familiarize themselves with the application. As a rule, developers use 3-5 welcome screens and design them in the style of the product interface.
  • Personalization. To provide “newbies” with a unique experience of interacting with the application, companies take into account their personal data. Most often, people are asked to complete a mini-survey, including 2-3 items, immediately after registration. Thanks to this approach, they get the best first impression of the product and learn its functions with great interest.
  • Tour of the application. Such onboarding in a mobile application comes down to using a series of sequential instructions that describe key functions to users in a specific order. The duration of the tours depends on the complexity of the product, but usually companies include no more than 5-6 steps in these guides.
  • Hints and tips. Here, training is assigned to pop-up text prompts that are displayed on the screen when users perform some action, for example, click on a button or open a section.
  • Update. This method focuses on existing subscribers who need to be informed about new features in the application or features that they overlooked. People receive notifications with a call to evaluate the innovations right in the product, or they are sent letters with descriptions of new features.

Good practices in onboarding:

  1. Don’t make the training too long. Nobody wants to spend a lot of time on mastering all the functions of the application, so onboarding should be focused only on 4-5 key “chips” of the product.
  2. Give an opportunity to skip the tutorial. Since “beginners” are often experienced users, they should be left with the option to skip the tutorial. Otherwise, they may uninstall the application without ever seeing the interface.
  3. Use context. Contextual clues can not only help a person understand a new feature, but also increase their loyalty to the creators of the application. By tracking subscriber behavior in a product through heatmaps and other analytics tools, you can make recommendations to them at the most appropriate times.
  4. Use start pages and empty states. Welcome start pages can explain the value of an app to people in a few steps, and blank states can effectively encourage people to provide personal information or take other actions.
  5. Don’t ask to sign up or buy a subscription right away. If people have time to realize the value of an app even before they make a commitment, they are more likely to become long-term customers.

6 onboarding techniques that drive app user engagement:

  1. Benefit-based onboarding. As part of this approach, you need to highlight several key WOW moments of the application and show them to new users;
  2. Consumer portrait. This technique consists of developing one or more user persona (image of an ideal client) for the target users of the application. Onboarding then adjusts to the needs of each of these “personas”, thereby providing different segments of subscribers with a more personalized experience when they get to know the product.
  3. User manuals, instructions. Provide subscribers with step-by-step guides or instructions for specific features that require more attention. They can be displayed both in the interface and in a separate section of the application.
  4. Simplify your subscription. The fewer steps people need to complete to sign up for the app, the more likely they are to complete the process. This is where registration via social networks or a Google account will come in handy.
  5. Push notifications. These notifications can effectively nudge people to interact with the app. For example, if you see that after the first session the “newbie” has never logged into the account, you can try to return it with a message about an important function or an upcoming update.
  6. Series of email messages. You can teach subscribers the basics of the application not only in the product itself, but also outside it – using onboarding mailings. In such letters, people are described the main functions of the product and whet their interest in learning even a few days after registration.
6 onboarding techniques that drive app user engagement:


Considering that the number of mobile users is growing rapidly and applications are gradually becoming more complex, onboarding is an important factor in the promotion of such digital products. Web giants like Facebook and Google have long relied on this process for better customer retention, and companies looking to achieve at least a fraction of their success should follow suit.