If you have your own business, the idea of creating a mobile application is full of relevance and seems like a completely justified step. However, as the Spider-Man films teach us, with great power comes great responsibility. And for the created application to be really useful, you need to answer 3 important questions. Of course, you should ask and answer them before you start looking for a mobile development studio.
WHO ARE YOUR CLIENTS AND WHAT ARE THEIR EXPECTATIONS REGARDING YOUR BUSINESS?
Any audience is a collection of preferences, opinions and tastes. They, in turn, depend on age, gender and personality. Your mission in this context boils down to the fact that you need to analyze the target audience of your business and determine the percentage of those who actively interact with their smartphones. Having received this data, you can come close to thinking about the expediency of a mobile application. Having succumbed to them, it will not be superfluous to ask yourself “Are my customers waiting for the appearance of a mobile application?”
The answer to this question can be obtained through empathy: you just need to put yourself in the shoes of the consumer. At the same time, it is possible that the originality of the services you provide is so specific that even a client aged 18-36, who does not part with a smartphone for a moment, may not feel the effectiveness of the application on his own skin. It is also quite likely that the created mobile application will not be able to adapt the already existing “kitchen” of relationships with customers. This should be taken into account and the correct conclusions should be drawn.
MAY BE LIMITED TO AVAILABILITY OF A MOBILE VERSION OF THE SITE?
In the event that you have ground under your feet in the form of knowledge that the application will be in demand among your customers, you should understand that, in addition to developing a mobile application, there are other ways to implement your plans. Of course, we are talking about the mobile version of the site, which, although inferior to the mobile application, is a less expensive enterprise. For the sake of fairness, it should be noted that its creation presupposes independence from modern operating systems. The mobile version of the site, if it is created with high quality and professionalism, will function equally well on both Android and iOS. At the same time, you do not need to spend money on 2 applications.
DO YOU HAVE THE REQUIRED RESOURCES TO INVEST IN THE DEVELOPMENT OF THE CREATED APPLICATION?
There are plenty of applications in the markets that remind of the current fate of the Titanic. Such applications were also developed and launched, they were useful, but, in the end, they were no longer supported and now they resemble zombies. The primary responsibility for this, oddly enough, lies not with the users, but with the owners. After all, the lack of updates, bug fixes, disregard for user reviews are the reasons why the client will remove this or that application. Plus, most importantly, he will feel negative about its creators and owners. A similar fate can await the mobile version of the site.
The truth is that a mobile app is akin to a newborn baby: you can’t just release it and then forget about it. It needs support, control and, if we have drawn an analogy with children, education. And this leads to a waste of financial resources. Hence the question: “Do you have the necessary resources to invest them in the development of the created application?”