5 KEY COLORS IN WEB DESIGN

5 KEY COLORS IN WEB DESIGN

Color plays an almost dominant role in web design. This order of things is based on the fact that it is the color that can keep the site visitor for a long time and provoke him to do something. No, not the murder of John Lennon, – The Catcher in the Rye did it. And for clicks, purchases, ordering services, and so on. Therefore, in view of the importance of this ingredient, we decided to define the main colors in web design, learn about their correct combination with others and nobly reveal to you all the ins and outs.

  • RED
    This color is full of dynamism and strength. And due to the subconscious association with fire and the fact that it creates a sense of urgency, it is he who is exploited at all kinds of events and actions. It is optimal for those who want to grab the user’s attention first.

Benefits:

  • evokes a strong association with romance and love
  • encourages feeling of urgency
  • provokes feelings of hunger and excitement

Disadvantages:

  • for certain people, red can be interpreted as a danger signal
  • association with stop and the word “stop”

Successful combinations with:

  • light blue
  • white
  • gray

Associations:

  • energy
  • passion
  • masculinity
  • fire
  • seduction
  • GREEN
    Green is deservedly considered the color of optimism, harmony and peace of mind. It is neutral and refreshing enough not to overwhelm the user’s attention when they become familiar with the site’s content. It is likely that for this reason green is used as a chroma key in the film industry.

Benefits:

  • encourages to feel inspiration
  • forms the right balance

Disadvantages:

  • amorphousness and neutrality

Successful combinations with:

  • black
  • brown
  • orange
  • gray
  • white
  • light green

Associations:

  • height
  • money
  • youth
  • health
  • envy
  • BLUE
    According to psychologists, this color is a favorite for confident and strong-willed individuals. In turn, blue is able to provide website visitors with a sense of calmness, carelessness and relaxation. It is also supported by the preferences of businessmen who have created an image of this color business, official and impeccable.

Because blue evokes calmness, trust and confidence, it becomes a regular in technology and technology resources, as well as news sites. In addition, he is at least not ignored by many social networks, including VKontakte, Twitter and Facebook.

Benefits:

  • calmness and relaxation of the visitor
  • the microclimate on the site is filled with safety and pacification
  • emphasizes creativity

Disadvantages:

  • due to the fact that it is a cold color, it does not attract so much attention

Successful combinations with:

  • beige
  • white

Associations:

  • honesty
  • friendship
  • men
  • winter
  • altruism
  • PURPLE
    This color has the properties of blue – it also pacifies and soothes. Also in his asset, you can write down the fact that, because of his brightness, he is able to compel visitors to action. It is especially convenient for sites whose main audience is women. because it is considered a feminine color.

Benefits:

  • evokes a strong association with fantasy, ambition and creativity
  • light shades of this color are associated with a spring and romantic mood, and dark shades with a rich and luxurious life

Disadvantages:

  • purple seems to be artificial due to the fact that it is not often found in nature

Successful combinations with:

  • white
  • black
  • cream

Associations:

  • spirituality
  • women
  • generosity
  • refinement
  • exotic
  • ORANGE
    The best option if the site is related to the sale of goods and the provision of services. Because after visiting it, the user is often satisfied, joyful and full of enthusiasm. Largely due to the fact that orange is associated with energy, intensity and activity.

Benefits:

  • excellent antidepressant
  • light colors of orange are conducive to communication and positive emotions

Disadvantages:

  • artificiality of color
  • symbolizes a warning

Successful combinations with:

  • purple
  • blue
  • purple

Associations:

  • compassion
  • optimism
  • organism
  • endurance
  • a warning
COLORS IN WEB DESIGN

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