The importance of color in mobile app design

The importance of color in mobile app design

Mobile app design plays an important role in attracting more customers. That said, it’s hard to deny the color impact of the app’s interface design on users.

It is equally important to emphasize the choice of the right shades and to make the design as user-friendly as possible. People are attracted by a colorful mobile application, which, moreover, carries useful and informative content. However, the main problem lies in the choice of colors for the different segments. Developers need to choose the color of the app icon, logo, color scheme, etc.

The meaning of the main shades

When creating an application interface design, developers try to follow fashion trends when choosing a color scheme. It should be noted that each shade has its own impact on the communication with the user.

We invite you to analyze several basic shades and the meaning they carry.

  • Red – symbolizes impulsivity and a call to action.
  • Yellow is the color of delight and optimism.
  • Green – users associate with nature, as well as money and wealth.
  • Orange is the color of enthusiasm.
  • Blue is the color of serenity and prosperity.

Application icon color scheme

When visiting Google Play or Apple App Store, you can see a huge number of application icons, painted in a variety of shades.

It is important to note that the color of an icon is mainly determined by what the application is. At this stage, your understanding of the meaning of the shades comes into play. When choosing design for android applications or design for ios applications, it is important to build on current trends and not neglect the most common colors: blue, red and green.

Color schemes and their types

Color schemes and their types

Choosing the right color scheme is a priority task to be solved. There are several different aspects to consider, such as choosing the dominant color for your brand. To improve the user experience, it is important to use simple tones that are pleasing to the eye, and text on their background is easy to see. It is best to do with two or three simple colors, or use the color wheel, which has ready-made solutions.

Among the main color schemes that are used when developing the design of a mobile application, the following are worth highlighting:

  1. Monochromatic is one of the simplest schemes. Contains only one color and its shades.
  2. The analog circuit contains three consecutive shades that are closely related.
  3. The complementary scheme includes contrasting colors that contradict each other. Their main task is to focus the user’s attention.
  4. The compound scheme combines one base color that is complemented by a pair of similar shades on either side.

Adobe Color CC can simplify the work of designers. Using it allows you to choose any color as the base shade, as well as add a palette.

Contrast effect

When creating an application interface design, it is worth paying attention to the color contrast. This technique is used to prevent eye strain and help keep users’ attention. Avoid using two shades with low color contrast, which can distort the readability of the text. If you want to highlight an area or text, you can use a high-contrast color.

Don’t forget about visually impaired people who cannot distinguish colors. In this case, strokes, patterns, signs, etc. are used.

In conclusion, it is worth noting how important the color design of mobile applications is. Choosing the right shade will help increase user engagement with your app and increase conversions.

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