In April 2017, a landmark event happened: Android surpassed Windows in terms of Internet usage for the first time. The share of users who accessed the Internet from devices on a platform with a green robot is 37.93% versus 37.91% for Microsoft’s OS. In addition to the obvious conclusion, this means that if you have a business, now is the moment when you should think about the possibility of developing a mobile application. We, in turn, will add some more fuel to the fire.
USES OF THE MOBILE APPLICATION FOR ENTREPRENEURS
- Attraction of new clients
With the help of a mobile application, you can ensure consistency in the appearance of new customers. And one of the key consequences of this order of things is a noticeable increase in sales growth.
- Retaining regular customers
Regular customers will only be glad that your business has a mobile application. They can be stimulated by informing about all kinds of promotions, special offers and discounts marked “For regular customers”. This is captivating.
- The best way to interact between buyer and seller
Please note that the development of a mobile application is a costly process due to the fact that it is not limited to one payment. But therein lies the essence of the situation: despite the costs, the benefits of it are constant. And if you remember how much businesses annually spend on advertising, billboards and advertisements on radio and television that no one needs, then the profitability arrow will accurately point to a mobile application, without even flinching towards a different type of advertising.
- Hand on the pulse of the customer base
Due to the presence of a mobile application, you can have comprehensive data about where your customers are, their contact list and even social media profiles.
- Fast communication option
The fifth point is here only because we want to catch up with Igor Nikolaev. Joke;) In fact, the mobile application has an extremely important tool – push notifications. Thanks to them, it is quite easy to inform customers about the appearance of the desired products, discounts and promotions. In addition to them, the asset of the application may be the ability to communicate between the client and you: in writing by e-mail or by phone.
USE OF THE MOBILE APPLICATION FOR CLIENTS
The mobile application provides the user with the opportunity to be involved in the processes taking place in your company. He will be informed about what is intended to be of benefit to him, benefit to you.
- Always at hand
The mobile application can be accessed at any time and almost anywhere. It is available all the time, without breaks or days off. In addition, the presence of the application on the device saves users from wasting time associated with opening the browser and finding the desired site.
The app provides the user with the easiest way to make purchases. Without looking up from the screen of his gadget, he can familiarize himself with the product, read reviews and decide whether to buy it or go in search of an alternative.
WHAT ARE SUCCESSFUL EXAMPLES OF MOBILE APPLICATION INTEGRATION INTO BUSINESS?
In order not to look unfounded, let us turn to one example of introducing a mobile application into a business. The world famous coffee chain Starbucks has launched its branded application, implementing a rather interesting loyalty program into it. Its essence was that each user who registered in the application had a virtual account. If he bought something in a coffee shop, points were credited to this account, which could then be exchanged for the products of the institution.
As a result of this campaign, Starbucks has managed to attract more than one million new customers. But the American company did not stop there and introduced another convenient feature into the application: the user can enter it, place an order and pick it up at a convenient time, without wasting time standing in line.
Lesson: Starbucks owners’ simple plan to increase the return rate at their coffee shops has led to even greater popularity and success. It is possible that if the idea of creating a mobile application was ignored or rejected, competitors could intercept it. And leaving Starbucks behind, expect an identical success.
Following this example, the lion’s share of online stores and large companies are developing not only the mobile version of the site, but also the mobile application itself, which then takes its place in Google Play and the App Store.
FOR WHICH BUSINESS MOBILE APPLICATIONS ARE CREATED MOST OFTEN?
- Internet Markets
- Restaurants, cafes, pizzerias
- Stores with household appliances, clothing and footwear
- Railway and air travel ticket office
- Taxi services
The rest of the areas are still gaining momentum, but there is no doubt that the wave of popularity of mobile applications will reach them.